Ugh. September was a brutal month.
Failed to stay on task. In fact, receded quite a bit
from those healthy productive habits I established back in May and June.
Numbers don’t lie. In September I devoted 25.25 hours to the self-publishing
project – 50 minutes a day, and a lot of that reading and research, not doing
and producing. Compare this to 33 hours last month and 54 hours in July.
(All told, I’ve invested just shy of 200 hours into
the project over five months. The guy who inspired me to do this last spring
said you need to devote 16 hours a day for a full year to launch a successful
business. So … I’m operating at 8 percent of the desired level of energy. He’d
be twelve times further down the self-publishing world. 16 hours a day,
however, is unrealistic for me in my situation, but I have to up that 50 minute
mark significantly to succeed.)
As far as my physical health goes, same gloomy news.
Only walked 12.5 miles, 2 miles less than August’s total, 8 miles less than what
I logged in June and July, 16 less than what I did in May. And I only lifted
the weights twice the entire month. Shameful. May, June, and July saw me
lifting six times a week. And you know what? I really feel the difference.
Also, since we’re mind-body units (nothing is
compartmentalized), I do feel that my decline in productive hours getting the
business off the ground is a direct result of this inattention to the physique.
Richard Branson, the head honcho for the Virgin conglomeration, was once asked
what one thing he – or anyone – could do to increase productivity. After a
moment in deep thought, he said: “Work out more.”
But there’s more to this than just me cutting corners
with the working out. September was an insanely busy month for us. We celebrate
three birthdays – and six birthday parties – over the course of two weeks. (If
you’re wondering, it’s: Patch’s family party, my family party, Little One’s
family party, the extended family party for all three of us, Patch’s friends
party, and Little One’s friends party. Whew. That even tired me out just typing
it.)
It’s the Back-to-School month, with adjustments to the
girls’ schedules and, being their prime caretaker, mine. Back-to-School nights.
Ice cream socials. Throw in a handful of soccer practices and games. I spent
four afternoons staining the deck and throwing out my back. There was a second
family get-together one afternoon for a cousin’s graduation. Two trips to the
doctor. A day trip into NYC to see the Mets play. Blah blah blah blah blah blah
blah.
So my schedule wasn’t as open, carefree and moldable as
it was back in May and June. Instead of doubling down to do the work, I looked
for escape in time-wasting side projects and activities.
All right. Enough self-flagellation. I pledge to do
better in October, and actually get things launched. What did I accomplish in
September?
Well, the book, Oncewhere
Walked the Whale, is finished. Completely. I’m satisfied – no, proud of it.
I also finished a 19-page e-Book I’m going to send to everyone who joins my
email list. I’m proud of that, too. I researched six self-publishing authors’
websites top to bottom, authors I’ve known about before I threw my hat into the
ring. Of the six, three had outstanding websites – excellent and professional.
Two were sort of average. Glorified billboards. And the last was absolutely
terrible. Childish, ineffective, and downright embarrassing. I know where I
want to be on the list, so I have quite a decision to make settling on a web
hosting company.
The book cover is still throwing me. One of the many
things I’ve discovered about myself this summer is that I am not a graphic
artist. I can write, yes. I can jam out on the guitar, yes. In those senses I
am artistic. But I can’t come up with a satisfactory book cover and translate
it into a 1500 x 1000 pixel jpeg. And I’m using respectable photo editing
software. Three days of work late in the month and nothing to show for it. I
even had Little One help and try to design a cover on her own. No dice. So I
decided that lack of a cover will not hold me up. Whale gets published in 30 days or less regardless. I can always
add a cover the following month if need really be.
Read five books in September. Only one science fiction,
Eon, reviewed a couple posts ago. A
spiritual book, a pair of physics books. The last was The Warrior Ethos, a compact 90-page inspirational essay from
Stephen Pressfield, which I finished in one day, and then proceeded to re-read
each day for the next four days. Highly motivating, and probably helped me
salvage this awful month.
Saw a couple of crappy movies (worse was the latest Mission Impossible, seen with my buddy
one weekend) and a couple of good ones. Watched one of my all-time favorites, Limitless, and was pleasantly surprised
by an enjoyable Riddick. And wasted a
lot of time watching New York football. Oh well. I’ll have to multitask while
the games are on I guess.
October can’t help but be better, and thinking about
it as I write, I can’t help but reach my goals with a little application. To
that extent, I must, on a daily basis:
– Resume waking at 6 and hitting the laptop keys for
an hour.
– Get my walk in and then lift some weights after
dropping the little ones off at their schools.
– Keep taking my supplements (basically a
multivitamin, an omega-3 pill, and green tea extract … I really can feel the
difference, too, when I cheat on these)
– Avoid my distractions during the workday (believe
me, I have a list of twelve of them – the “Dirty Dozen”).
– Get three or four more hours of work in. I have a
very ambitious long-term strategy.
– Then work on my honey-do list, which includes
finding something that will bring in some cash flow on my behalf.
That’s it. If I can succeed at that, I can succeed at
this self-publishing project.
Looking forward to a triumphant Project Update V.